TAKING SOUTH AFRICAN ART TO THE WORLD
Hosting pop-up exhibitions with contemporary South African art in three cities in Germany in June/July 2018.
Press Release 11 April 2018
The Travelling Art Gallery, an artists’ initiative will take South African art to three German cities in June and July 2018. The passion project has captured the imagination of both the South African and German public, and with a crowdfunding activation, reaches out to each and everybody to assist as funds are needed. The clear aim of this project is raising the profile of South African art abroad.
“The aim of The Travelling Art Gallery is to take South African art to the world, and to invite the world back to South Africa,” explains Barbara. “Art adds so much value to our society and helps to bring so many positive elements together.”
“We are very proud to be accepted onto Kickstarter, the world’s largest crowdfunding platform for creative projects, and are so excited that the 2nd phase is running and we have 20 more days to crowdfund. The first campaign has funded R266.000 which is great but not enough but it showed us that people feel excited about the vision which we want to turn into reality.” says Cape Town gallery owner Barbara Lenhard, who helped to launch the exciting new initiative in early March.
The Travelling Art Gallery will take between 60 to 70 art works to Germany for at least four weeks in June and July, setting up pop-up exhibitions in hip locations in German cities. Each city exhibition will last for eight to ten days, and will be supported by a glamorous opening night party and a nationwide PR campaign to pull in as large an audience as possible.
“Our project is a collaboration between South African artists who want us to show their art to an international audience,” explains Barbara. “As a German who has lived in Cape Town for nearly 10 years now, I am passionate about sharing the amazing art created in South Africa with Germany. I believe this is a project that can have so many wonderful spin-offs for the local art and tourism sector, as Europeans who visit the exhibitions will be inspired to visit the country to see more of what it has to offer. Our pop-ups will showcase a good mix of established artists and emerging talent and will create a wonderful platform for local artists who can’t otherwise afford to take their art to an overseas market.”
The private project is looking for sponsors in South Africa and Germany to help fund the rest of the costs involved. “I’m a firm believer in the principle of working together to make great things happen,” says Barbara. “We’re looking for companies to join the initiative with small sponsorship contributions – a company in South Africa can also show presence and supporting art & culture from South Africa is something we all should support. The money we need to fund will be used carefully, but we need money to pay for transport, exhibit and promote the art to audiences – and in turn will offer companies the chance to engage with an interested, cultural audience. Art is always a talking point, and with South African art there’s still so much to be discovered. Pop-up events provide vibrant, modern spaces in which to interact with customers and the exhibitions will provide companies with ample opportunities for marketing, brand-building and customer relationship activities. We believe it will be an exciting alliance for everyone involved.”
Anyone interested in becoming a sponsor can contact Barbara Lenhard on +27 (0)79 403 2393 or firstname.lastname@example.org and the crowdfunding is loaded on Kickstarter.com under the project’s name.
An artist’s impression of the look & feel of the pop-up exhibitions.
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